Privacy Policy

Who we are

Dependable Lift Rentals, Inc. is a Wyoming corporation. We rent aerial lifts, boom lifts, scissor lifts, and related construction equipment to businesses, and deliver that equipment to job sites. This policy explains what personal information we collect through dependableliftrentals.com, why we collect it, who we share it with, and how long we keep it. In this policy, "we," "us," and "our" mean Dependable Lift Rentals Inc., which is the party responsible for the information described here.

You can reach us about anything in this policy at rentals@dependableliftrentals.com, by calling (800) 531-7600, or by writing to us at:

Information you give us

Rental quotes and orders. When you request a quote or place a rental order, we collect your name, company name, email address, phone number, the delivery address for the job site, and the details of the equipment and rental dates you have asked for. We need this information to price the rental, calculate delivery and applicable sales tax, and get the equipment to the right place.

Contact and inquiry forms. If you contact us through the site about a product or a question, we collect what you enter on that form so we can respond.

Account applications. If you apply for a business rental account, we collect your business details, billing contact information, and the signed rental agreement. Applying for an account also involves identity verification, which is described in its own section below.

Payment. Card payments on this website are processed by Stripe, our payment processor. Card details are entered into a secure form hosted by Stripe and are sent from your browser directly to Stripe — we never receive, process, or store your full card number, expiry date, or security code. Stripe processes that information as an independent controller under its own privacy policy. So that we can identify your payment, we send Stripe the rental amount, your order reference, and your name, email address, and company name. When you pay by card we place an authorization on the card at checkout and capture it once staff have confirmed the rental; we receive confirmation of the result and the last four digits and card brand, but not the full number. Invoicing and any payment made outside this website are handled through our accounting system, described under "Who we share it with" below.

Information collected automatically

Analytics and site measurement. We use Google Analytics and Google Tag Manager to understand how visitors find and use the site — which pages are viewed, which equipment is looked at, and which requests turn into quotes. These services set cookies and receive your IP address, browser and device information, and the pages you visit.

Session recording. We use Microsoft Clarity, which records how visitors interact with the site — mouse movement, scrolling, clicks, and the sequence of pages visited — so we can find broken or confusing parts of the site. These recordings are of your activity on our pages. Where you have signed in, this activity may be associated with your account so we can investigate a specific problem you have reported.

Advertising measurement. If you arrive from an online advertisement, we record the advertising identifiers contained in that link (for example Google's gclid or Microsoft's msclkid, and any campaign tags) and store them in your browser so that if you later request a quote we can tell which advertisement led to it. We use this to measure advertising spend, not to build a profile of you.

Browser storage. The site stores information in cookies and in your browser's local storage to keep your cart and quote contents, remember your selected location so pricing and availability are correct, keep you signed in if you have an account, and hold your language preference. Clearing your browser storage will clear these.

Server logs. Our hosting and infrastructure providers keep standard technical logs, including IP addresses and request information, which are used to operate the site, diagnose faults, and protect against abuse.

How we use your information

We use the information described above to prepare and price quotes, fulfill and deliver rentals, invoice and collect payment, provide customer support and respond to your questions, verify identity and prevent fraud and equipment theft, measure and improve the website and our advertising, and meet our legal, tax, accounting, and insurance obligations.

We do not sell your personal information, and we do not share it with third parties for their own advertising purposes.

Who we share it with

We share personal information only with service providers who process it on our behalf in order to run the business:

• Equipment suppliers and delivery partners — the yard or vendor fulfilling your rental receives the delivery address, site contact name and phone number, and the equipment and dates, because they must deliver and collect the machine.
• Stripe — our payment processor for card payments. Stripe receives your card details directly from your browser (we never see them), together with the rental amount, your order reference, and your name, email address, and company name so the payment can be identified and reconciled.
• Intuit QuickBooks — our accounting system, which holds customer records, estimates, and invoices for billing and bookkeeping.
• Amazon Web Services — hosting, file storage, and the identity-verification processing described below.
• Google (Analytics, Tag Manager) and Microsoft (Clarity, advertising measurement) — website analytics, session recording, and advertising measurement.
• Email and messaging providers — to send you quotes, order confirmations, rental documents, and, if you have opted in, SMS notifications.

We may also disclose information where we are required to by law, or where it is necessary to establish or defend a legal claim, or to investigate suspected fraud or misuse of our equipment.

Our internal staff application, DLR Assistant, sends data to additional AI service providers. That is a separate, employees-only system and is described in its own section at the end of this policy.

How long we keep it

Quotes, orders, and account records. We keep rental and customer records for as long as your account is active and afterwards for as long as we need them for tax, accounting, insurance, and legal purposes.

Identity verification records. These are kept on the specific schedule set out in the identity verification section below — a shorter period than our other records.

Analytics, session recordings, and advertising data. These are kept according to the retention settings of the providers named above, and are not kept in our own systems beyond what is needed to report on them.

Retention periods stated elsewhere in this policy for a specific category of data — the 90-day and two-year identity verification periods, and the 12-month and 30-day periods in the DLR Assistant section — govern that category.

Your rights and choices

You may ask us for a copy of the personal information we hold about you, ask us to correct it if it is wrong, or ask us to delete it. Email rentals@dependableliftrentals.com and tell us what you would like, or write to us at the postal address in the "Who we are" section above. We will respond within the time required by applicable law. We may need to keep certain records where the law requires it, or where we need them to establish or defend a legal claim — if that applies we will tell you.

Analytics and session recording. You can limit this collection using your browser's cookie controls or a browser "Do Not Track" or opt-out extension. Google provides an opt-out browser add-on for Google Analytics.

SMS. You can opt out of text messages at any time — see the Mobile Communications section below.

State privacy rights. If you live in California, Colorado, Connecticut, Virginia, or another state with a comprehensive privacy law, you may have additional rights, including the right to know what personal information we have collected, the right to have it deleted, and the right not to be discriminated against for exercising those rights. We do not sell personal information or share it for cross-context behavioral advertising. Use the email address above to exercise any of these rights.

Security

Traffic between your browser and our site is encrypted using HTTPS. Customer records and uploaded documents are held in access-controlled systems that are not publicly accessible, and are available only to staff who need them to do their job. No system is perfectly secure, but we take these measures seriously, particularly for identity documents.

Children

This is a business-to-business equipment rental site. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, contact us and we will delete it.

Changes to this policy

We may update this policy as the site and our services change. When we do, we will update the date below. If we make a change that materially affects how we handle information you have already given us, we will take reasonable steps to tell you.

Last updated: July 27, 2026.

Identity Verification and Biometric Information

When you apply for a business rental account, we verify your identity before approving the account. This is a fraud-prevention measure: we deliver equipment to job sites, and verifying who is renting protects both us and our customers from equipment theft and identity fraud.

What we collect. An image of your government-issued photo identification, a photograph of your face, and a short video recording used to confirm that a live person is present (a "liveness check"). Providing this information is voluntary, and it is required only if you wish to open an account.

How it is processed. We use Amazon Web Services (Rekognition and Textract) to compare the photograph of your face against the photograph on your identification document, and to read the text printed on the document. AWS processes this information on our behalf as our service provider, under an agreement that prohibits AWS from using it for its own purposes. We do not sell, lease, trade, or otherwise profit from this information, and we do not share it with any other third party.

We do not keep a face template. The comparison is performed at the moment of verification and no facial-geometry record, face template, or biometric identifier derived from your photograph is stored in any database. What we retain are the photographs themselves and the numeric result of the comparison.

Your consent. We ask for your consent before collecting any of this information, and we do not collect it if you decline. We keep a record of the consent you gave, including the exact wording you were shown and the date you agreed.

How long we keep it — our retention schedule. The video recording from the liveness check is deleted within 90 days, because its only purpose is confirming a live person at the time of application. Your identification document images and facial photographs are kept for no longer than two years after your account is closed or terminated, after which they are destroyed. We keep them for that period, rather than deleting them on approval, because they are the record that answers a later dispute about who authorized an account, and because equipment loss and insurance claims can arise well after a rental ends. Records of the verification result, and of your consent, are kept for longer where we are required to retain them to establish or defend a legal claim.

Your rights. You may ask us for a copy of the identity verification records we hold about you, or ask us to delete them, by emailing rentals@dependableliftrentals.com. We will honor a deletion request unless we are required to keep the records to comply with the law, or need them to investigate suspected fraud or to establish or defend a legal claim — in which case we will tell you, and delete them once that reason no longer applies.

Security. These records are encrypted in transit and at rest, are held in storage that is not publicly accessible, and are accessible only to the staff who need them to review an application.

If you are a resident of Illinois, Texas, Washington, California, Colorado, or another state with specific biometric or sensitive-data protections, the rights described above apply to you in addition to any rights granted by your state's law.

Mobile Communications and SMS

When you place a rental order with Dependable Lift Rentals, you may opt in to receive transactional SMS (text message) notifications related to your rental. SMS is entirely optional — it is not required to receive our services. Approximately 10% of customers choose to receive SMS notifications.

What we collect: If you opt in to SMS, we collect your mobile phone number for the sole purpose of sending you rental-related notifications such as delivery scheduling, pickup alerts, and two-way communication about your equipment.

How we use it: Your mobile number is used exclusively for transactional communications directly related to your active rental. We do not use your number for marketing, promotions, or cold outreach. We do not sell or share your mobile number with third parties.

Message frequency: Most customers receive no more than 2–3 messages per rental transaction. Message and data rates may apply depending on your carrier and plan.

How to opt out: You may opt out of SMS notifications at any time by replying STOP to any message you receive from us. You may also opt out by contacting us at rentals@dependableliftrentals.com. Reply HELP for assistance.

Opting out of SMS will not affect your ability to rent equipment or receive communications via email or phone.

DLR Assistant (internal staff mobile app)

This section applies to DLR Assistant, our internal mobile application for iOS and Android. DLR Assistant is not a consumer product and is not available to the public. It is distributed only to authorized Dependable Lift Rentals employees, there is no public registration, and every feature is behind a company sign-in. If you are a customer of Dependable Lift Rentals, this section does not apply to you.

Sign-in and account data: Employees sign in with their Dependable Lift Rentals Google account. We receive the email address and account identifier associated with that account, and use them solely to authenticate the employee and authorize access to internal business records. Sign-in tokens are stored in encrypted storage on the device (Keychain on iOS, EncryptedSharedPreferences on Android) and are removed when the employee signs out.

What the app accesses: DLR Assistant reads internal business records — orders, invoices, bills, estimates, credits, customer accounts and contacts, pricing, product data, call and voicemail logs, and accounting sync status. These records are company data and may include customer information. Employees may only access records their account is authorized to see.

Messages you type: The questions an employee types into the app are sent to our servers to generate a response, and are stored as part of that employee's conversation history so a conversation can be resumed later.

Microphone and voice input: The app offers optional voice input. The microphone is used only while the employee is actively recording a question — the app does not listen in the background and does not record at any other time. The recording is sent to our servers, converted to text, and the text is then handled exactly like a typed question. Voice input is optional; the app is fully usable by typing.

Spoken replies: If an employee turns on spoken replies, the text of the reply is converted to audio so it can be played back. Only the reply text is used for this.

Service providers we share this data with: To provide these features we send data to third-party processors: recorded audio is sent to Groq for speech-to-text transcription; reply text is sent to OpenAI to generate spoken audio; and typed or transcribed questions, together with the business records needed to answer them, are sent to Anthropic, OpenAI, and Groq to generate responses. These providers process the data on our behalf in order to return a result. We do not sell this data, and it is not used for advertising.

Data security. All communication between the App and our systems is encrypted in transit using HTTPS.

Retention. Conversation history is retained for up to twelve (12) months from the date of the conversation, after which the text of the conversation is deleted. Short factual notes the App has drawn from a conversation are kept longer — see "What the App remembers" below. During that period the conversation is used for two purposes only: to provide continuity within an employee's ongoing conversation, and for internal review to monitor and improve the quality, accuracy, and security of the App. We do not use it for any other purpose. Voice recordings are not stored after transcription — the recording is transcribed to text and the audio is discarded; only the resulting text is retained, subject to the same twelve-month limit.

What the App remembers. To answer follow-up questions sensibly, the App extracts short factual notes from conversations — for example that a particular customer is served from a particular yard, or that an employee works on a particular market. These notes are business facts drawn from the conversation, not a copy of it, and they are what let the assistant stay useful over time. They are kept beyond the twelve-month limit described above, and are treated like the rest of our business records. The verbatim conversation text behind them is deleted on the twelve-month schedule. If you ask us to delete data held about you, these notes are included in that request.

Model routing and quality analysis. To keep the App fast and cost-effective, a copy of the question asked and the response given may be recorded in a separate internal system operated on our behalf, together with technical measurements such as which model answered, how long it took, and what it cost. This record is used only to choose better-performing or lower-cost models, to identify common requests that can be answered without calling an AI model at all, and to check answer quality. It is not used for advertising and is not sold. This record is retained for 30 days, after which the text of the question and the response is deleted and only the technical measurements are kept. It is subject to the same access and deletion requests.

Third-party retention. The twelve-month limit above applies to data held in our own systems. The service providers named above operate their own retention practices for data submitted to their interfaces, which are governed by their respective agreements and privacy policies and are outside our control.

Your choices: Employee accounts are administered by Dependable Lift Rentals. Access is revoked when employment ends or when a manager requests it. To request access to, correction of, or deletion of data held about you in connection with DLR Assistant, contact us at rentals@dependableliftrentals.com. Requests are handled subject to records we are required to retain for legal, accounting, or security reasons.

DLR Assistant does not use advertising, does not include third-party analytics or tracking software, does not collect location data, and is not directed to children.